Pick well.
Vendor evaluations, tool comparisons, and honest cost analysis. I'll tell you which AI receptionist actually works for a 4-person business, and which one is a slick demo with a $400/mo subscription behind it.
Independent · advisory + implementation
Smart tech decisions for small business.
I help small businesses pick the right tools, build the right things, and connect what they already use. Senior-grade judgment, sized to a business that isn't running on a venture-backed budget.
No agency markup. No retainer gymnastics. No sales pitch.
What I do
Three things, done seriously.
Build right.
Custom automations, AI assistants, and small applications, using your existing stack where it makes sense, replacing it only where it has to go. You own everything we build.
Connect what you have.
Most small businesses are already paying for the tools they need. The wins are usually in connecting them: quote → invoice → accounting, intake → calendar → reminder, support inbox → AI triage → human. The boring stuff that gives you your evenings back.
Notes
From the workshop.
Vendor comparisons, frameworks I use, honest cost reports, mistakes I make. One short note a week.
June 7, 2026 · 7 min
The habits that actually stick are the ones you don't have to remember
A framework, not a case study. The three automation habits I'd build first for a small business, what each costs, what I'd skip, and where I'm honestly not sure it holds.
May 31, 2026 · 7 min
If I advised a 6-person HVAC company, here's what I'd actually build with AI
A framework, not a case study. If I advised a six-person HVAC company, the three things I'd actually build with AI, what each costs, what I'd skip, and the honest gaps in my own plan.
May 24, 2026 · 5 min
What it actually costs to run an AI receptionist, and what I learned setting one up
Real numbers from setting up the Runari AI receptionist last week. What the per-call math looks like for a small business, what the vendor marketing oversells, and the four questions I'd ask before picking one.
Subscribe
One short note a week.
Field notes, vendor reviews, frameworks. Written for owners and operators who don't have time to evaluate eighty AI tools themselves.
Trying to figure out where AI fits in your business?
I take a small number of advisory projects. A two-week vendor evaluation. A one-month roadmap. A few weeks of build work. Tell me what's eating your time and I'll tell you honestly whether I can help.